Our History
At VIPdesk, we believe brand loyalty is built with every customer interaction. Each experience is an opportunity to reinforce a customer’s love for a brand. It’s why we’ve built a culture that cares deeply about your customers.
Since our inception in 1997, VIPdesk has been at the forefront of revolutionizing customer service experiences. Initially providing concierge services to luxury brands and their affluent customers, VIPdesk was built upon a foundation of delivering service of the highest caliber. This steadfast commitment to superior service led to the expansion of our portfolio to include outsourced BPO services for retailer, hospitality, travel, consumer products, membership organizations and financial services sectors.
In 2001, we dared to reimagine the conventional outsourced service delivery model. Moving away from the traditional centralized call center approach, we transitioned to a more flexible, home-based model, an innovative step taken to attract and retain exceptional talent. A significant milestone came in 2010 with a global merger with International SOS, enabling VIPdesk to pioneer the global rollout of service delivery standards across operations in 27 countries.
Our organization took another strategic turn in 2014 when our CEO, Sally Hurley, spun-off VIPdesk to become a stand-alone entity with a mission to concentrate solely on next-generation, elevated customer care. Under Sally‘s leadership, our Executive Team successfully reshaped VIPdesk into a company that not only prides itself on exceptional service but also on being an incredible employer.

Then in 2019, VIPdesk reached another important milestone by becoming a B Corp, underscoring our commitment to societal and environmental ethics. This was driven by the deep belief that amazing service is possible when team members are cared for and feel happy.
In 2022 VIPdesk expanded globally to include offshore and nearshore capabilities. Today, as of 2023, VIPdesk is dedicated to delivering extraordinary, elevated customer service, made possible through our unwavering commitment to empowering women globally.
We firmly believe that by uplifting our team members, they, in turn, can provide amazing customer experiences, fostering long-term loyalty for your brand. This people-first, service-centric approach is the pulsating heart of VIPdesk as we persist in redefining the landscape of customer service.
Why Choose VIPdesk?
Purpose-driven with B Corp: At VIPdesk, we’re not just delivering outstanding customer service—we’re a purpose-driven B Corp that goes the extra mile. Our certification signifies our unwavering dedication to societal and environmental ethics, ensuring we operate with integrity for the benefit of our clients, team members, community, and the world.
Empowering Women Worldwide: We take pride in being a Women’s Business Enterprise (WBE), with a workforce that’s 85% female. Our belief is simple: by empowering women, everyone wins – our company, your business, and your customers. We actively strive to uplift women globally, extending beyond being a women-led firm. Choose VIPdesk and support an exceptional service partner committed to elevating women worldwide.
Remote-first Expertise: In a world where remote work is now the norm, we’ve been trailblazers since 2001. Our early transition from traditional call centers to a flexible, home-based model places us well ahead of the curve. This strategic shift has enabled us to attract and retain top-tier talent, ensuring we offer stellar service to our clients.
Tailor-made Solutions: We’ve taken customer service to new heights by designing solutions tailored to your unique needs. While we utilize cutting-edge technology like any other, we believe the magic lies in merging technology, expertise, and human touch. Our team members shine in forging genuine, empathetic, and transparent human-to-human connections, forming the bedrock of our unrivaled service.
Unique Culture: Our unique culture of transparency and kindness translates into a partner that you can trust, is easy to do business with and is committed to your customers as if our own. VIPdesk’s unique culture sets us apart. Our transparency and commitment fuel our work while kindness and helpfulness define our interactions with our team members and with our clients.
Our Values
Empowerment:
At VIPdesk, we don’t just talk about empowerment—we live it. We strive to cultivate an environment that encourages growth, confidence, and accomplishment. Our mission to uplift women in the US and around the world.
Integrity:
As a certified B Corp, we are passionately dedicated to the highest standards of honesty, fairness, and ethical conduct. Our dedication to making a positive impact on society and the environment isn’t just a value—it’s a promise.
Excellence in Service:
Our relentless pursuit of exceptional customer experiences is in our DNA. Born from a heritage of serving luxury brands, we seize every interaction as an opportunity to elevate your brand loyalty and leave customers astounded.
Innovation:
At VIPdesk, we value out-of-the-box thinking and creative problem-solving. We harness our collective creativity to improve customer experiences, design tailor-made solutions, and perpetually redefine what top-tier service means in a rapidly evolving landscape.
Collaboration:
The power of collaboration ignites our passion and drives our success. We don’t work for you—we work with you. By listening, adapting, and sweating the small stuff, we become an extension of your team, delivering extraordinary results that shatter expectations.