Our History

Elevating the Customer Experience

The history of VIPdesk has always been about continuing to elevate the customer experience. We have done this by being passionate collaborators with the world’s iconic brands and to those aspiring to become one.

When formed in 1997, VIPdesk provided concierge services for luxury brands and their affluent customers. Our DNA is rooted in delivering a higher level of service.  Over time, our suite of offerings expanded to include outsourced BPO services including customer care for luxury retailers, hospitality, travel, consumer products, and financial services.

In 2001, our outsourced service delivery model evolved, and we transitioned from centralized call centers to a more flexible at-home model in order to attract exceptional people.

After a global merger in 2010, VIPdesk led a global rollout of service delivery standards for operations in 27 countries. Then, in 2014, VIPdesk became the company it is today as our CEO Sally Hurley spun-off to focus exclusively on next generation elevated customer care.  Sally and our Executive Team have helped shape a new company with a foundation in service and a passion for being an amazing employer.

In 2019 VIPdesk became a B Corp.  Today, VIPdesk is all about being more human. We believe that by elevating the experience of our team members, they will deliver an amazing customer experience helping build long-term loyalty for your brand.


Origins of VIPdesk began as the company provided concierge services for luxury brands and their affluent customers


VIPdesk transitioned from traditional centralized call center to remote work from home model


VIPdesk spin-off by our CEO, Sally Hurley and formed as a next generation outsourcer providing elevated services


VIPdesk launched customer care for the world’s most iconic luxury retail brand


The servicing platform became 100% cloud based true omni-channel by combining state-of-the-art technology with a more human approach


Shifted focus to tailor-made customer experience solutions guaranteed to increase CSAT/NPS and recognized as an INC 5000 fast growth company


Launched service for clean beauty and wellness brands. Became a Certified B Corporation® meeting rigorous standards of performance, accountability, and transparency.


Committed to be a solid and experienced work from home partner for our clients, team members and community – committed to B Corp principles – committed to elevated service