Sally and Jen speak with customer service expert John Goodman, Vice Chairman of Customer Care Measurement and Consulting. John has managed more than 1,000 customer service studies and has written multiple books on customer experience. They discuss the newly released Customer Delight study, a first-of-its-kind scientific, large-scale study on customer delight. The study, sponsored by VIPdesk, examines the value of creating delight, what causes customer delight, and how businesses that fail to do this are likely missing out on their most powerful marketing strategy.
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