VIPdesk Announces New Partnership With Lassonde Industries Inc.

As Lassonde Is Overhauling Its Customer Service Capabilities, VIPdesk is assisting the brand with providing elevated customer service via a dedicated team of Brand Ambassadors

Alexandria, August 30, 2022 – VIPdesk is continuing its rapid growth pace by adding yet another premium brand to its mix of customer service focused clients. With its main brands Apple & Eve, Everfresh, Fairlee, Fruité, Graves, Oasis, Old Orchard, Rougemont and Sun-Rype, Lassonde is a North American leader in the development, manufacture and sale of ready-to-drink juices and drinks. To support all of Lassonde’s 27 brands with, VIPdesk has recruited a dedicated, bilingual team which provides French and English service via phone and digital channels.  VIPdesk and Lassonde are working closely together to deliver an elevated, authentic and efficient customer service experience.

Sally Hurley – CEO of VIPdesk commented on the new partnership: “Each of our clients are special and Lassonde is no different. From the first day of working with their leadership, we knew that we were aligned on all levels. We are honored to work with such an iconic brand in the CPG industry and look forward to creating elevated experiences one customer at a time. “

VIPdesk is focused on creating authentic and memorable customer experiences for clients who truly value excellent customer service. The company’s unique remote customer service model has allowed the company to flourish through the pandemic which resulted in three consecutive placements on the Inc. 5000 List of America’s fastest growing companies.

VIPdesk is on a mission to lead the BPO industry with respect to implementing inclusive, equitable and sustainable business practices. As a certified B-Corp, VIPdesk enthusiastically embraces the philosophies of this purpose-driven community which works toward reducing inequality, lowering the levels of poverty, contributing to a healthier environment, building stronger communities, and creating more high-quality jobs with dignity and purpose. 

About VIPdesk

VIPdesk, a premium provider of outsourced customer experience solutions, utilizes a select team of remote work-at-home Brand Ambassadors (customer service professionals), located throughout the U.S., to provide elevated and efficient customer experiences for luxury and premium brands. As a certified B-Corp, Women-Owned-Corporation and Best Workplace winner, VIPdesk is on a fast mission to elevate the human experience with its team members and its partners. Talented team members of VIPdesk not only excel in delivering superior customer service but are passionate ambassadors of the brands they serve. VIPdesk’s suite of services include Omni-Channel Customer service handling including all traditional and digital contact channels, full AI and assisted AI solutions, social media management, back-office support and customer experience consulting. Visit for more information or @VIPdesk on LinkedIn, Twitter and Instagram.

Othmar Mueller von Blumencron