VIPdesk Announces New Partnership with Covet & Mane

As Covet & Mane expands the operations for its leading Beauty Brand, VIPdesk is supporting the company with elevated customer service via a dedicated team of Brand Ambassadors

Alexandria, February 20, 2022 – VIPdesk is continuing its rapid growth pace by adding yet another premium brand to its mix of customer service focused clients. As a major provider of BPO solutions to the Beauty Industry, VIPdesk is proud to add Covet & Mane to its portfolio of iconic, industry defining brands.

Sally Hurley – CEO of VIPdesk commented on the new partnership: “As a CEO of a women owned and led company, I applaud Dafina for what she has created with Covet & Mane! The customers and stylists of this most beautiful brand deserves only the best service, and we are honored to implement a service solution which will allow Covet & Mane to continue its fast growth and excellent reputation while offering an elevated service experience.”

Founded in 2019 by CEO Dafina Smith, Covet & Mane disrupted the industry from its inception with the world’s first line of customizable hand-tied hair extensions giving stylists unparalleled control over color and texture. VIPdesk and Covet & Mane are working closely together to deliver an elevated, authentic, and efficient customer service experience.

Dafina Smith – CEO of Covet & Mane expressed her excitement about the new partnership: “At Covet & Mane, we’re dedicated to providing unparalleled customer support to our stylists. I’m so excited to expand our Client Success team and partner with a best-in-class agency that’s committed to offering our stylists personal touch connections. We look forward to continuing to serve our mission of offering luxury hair extensions to leading salons and stylists through our partnership with VIPdesk”

VIPdesk delivers elevated and authentic outsourced customer experiences for brands who truly care about providing the highest standards of customer service. The company’s unique remote customer service model has allowed the company to flourish with four placements on the Inc. 5000 List of America’s fastest growing companies. With employees in 40+ US States, Europe, and Asia, VIPdesk offers elevated services to customers around the world. With its latest AI-driven Quality and Conversational Insights solution, VIPdesk allows brands to reduce low-value interactions while gaining a vast amount of valuable insights about their customer’s sentiment about the brand experience. VIPdesk’s elevated Customer Service approach has delighted millions of customers producing measurable ROI for its clients.

VIPdesk is one of only a few B-Corp BPOs in the world, operating with inclusive, equitable and sustainable business practices. As a certified B-Corp, VIPdesk enthusiastically embraces the philosophies of this purpose-driven community which works to reduce inequality, contribute to a healthier environment, build stronger communities, and create more high-quality jobs with dignity and purpose. VIPdesk is on a mission to elevate the human experience. We are – More Human.

About VIPdesk

VIPdesk, a premium provider of outsourced customer experience solutions, utilizes a select team of remote work-at-home Brand Ambassadors (customer service professionals), located throughout the U.S., to provide elevated and efficient customer experiences for luxury and premium brands. As a certified B-Corp, Women-Owned-Corporation and Best Workplace winner, VIPdesk is on a fast mission to elevate the human experience with its team members and its partners. Talented team members of VIPdesk not only excel in delivering superior customer service but are passionate ambassadors of the brands they serve. VIPdesk’s suite of services include Omni-Channel Customer service handling including all traditional and digital contact channels, full AI and assisted AI solutions, social media management, back-office support, and customer experience consulting. Visit for more information or @VIPdesk on LinkedIn, Twitter, and Instagram.

About Covet & Mane:

Founded in 2019 by Dafina Smith, Covet & Mane is the world’s first line of customizable hand-tied hair extensions. With over a decade experience in the hair extension industry, Dafina recognized its flaws with hard-to-use products paired with improperly trained hair stylists. Dafina saw the importance of experienced artists representing Covet & Mane, leading her to launch the brand with the ultimate goal of creating luxury hair extensions for the exclusive stylists. Knowing the transformational power hand-tied hair extensions can have in the hands of the right artists, we meticulously evaluate each Covet & Mane stylist to ensure they are experts in their craft and provide their clients with an elevated experience



Othmar Mueller von Blumencron