A more human approach to customer service solutions
VIPdesk's Customer Experience Insights
With the expansion of channels and customer service technologies, comes the complexity of how to manage the data from multiple platforms. Not to mention, it is increasingly difficult to interpret the data coming from each siloed application and a costly process for any company. Contact center platforms have standard data, but they are often independent of other platforms in use such as CRMs, order management, web analytics, Quality, VOC, CSAT, or NPS data. Often a single view of any one component tells an incomplete story or hides critical issues to be addressed. Gaining a complete understanding is time consuming and expensive without some type of cohesive approach. Getting a 360-degree view of the customer experience requires synthesizing multiple data sets to reveal truly insightful information.
